Introduction

I am an accomplished marketing and business development manager with a 13-year background communicating and selling a multitude of products and business services across Entertainment, Health, Education, Energy, Risk and Compliance. I have consistently created and captured new revenue opportunities in B2B and B2C environments. My knowledge and skills are transferable to any product or business service that I’m required to market and sell. I have coached and lead teams of up to 10 direct reports in marketing and sales operations for over 6 years.

In my current role:

• I market and sell risk and compliance related products and services.
• I perform a key business role to build operational capability for both the marketing and sales functions.
• I provide leadership and management of marketing and sales personnel including task delegation and employee empowerment.
• I plan, manage, and execute all promotion and lead generation campaigns for a portfolio of products and services.
• I also manage and execute new business development activities, customer marketing initiatives, and contribute to product roadmap and development.

People and Relationship Management

I have highly developed relationship management skills gained through the various internal and external stakeholders I’ve worked with to achieve business goals throughout my career. I am approachable, and have an outgoing attitude to seeking business opportunities for commercial success.

Many campaigns I’ve managed have required liaising with external media personnel, industry event organisers, and coordination with local and global publishers for of various media buying and scheduling tasks. I have also managed external marketing agencies including task delegation and project management.

I have led cross-department collaboration with local and global teams to achieve business goals. I naturally have an education-based consultative approach that enables me to teach concepts and processes to relevant stakeholders in clear, simple terms.

The direct reports I manage are integral to the day-to-day operation of the marketing and sales processes that I build. My management style is to build excellence and autonomy in the people I manage, while managing any changes in process and performance as they come up. I trust my team members, and they trust me to provide the environment, tools, processes, and coaching for their success.

Marketing and Sales Skillset

I have extensive experience offering end-to-end marketing solutions to the businesses I work for in fast-paced goal-oriented environments. Including:

• Marketing Strategy
• Campaign Execution
• Event Management
• Business Development
• Team Management and Leadership
• Budgeting and Reporting

I am a great presenter who delivers compelling product demonstrations. I can write communications in any style and tone, as well as individually plan, produce content, and execute campaigns designed to resonate with a wide variety of target audiences.

I have built marketing and sales operations from scratch using data to come up with highly targeted and successful approaches. I have also taken over existing processes and optimised marketing and sales operations to better align with business goals. When introducing new marketing and sales processes, or optimising and automating existing ones, I like to first consult with other stakeholders at the businesses I work for, then design fit-for-purpose, automated (where possible) marketing and sales workflows.

I am regularly forecasting SQL’s and sales, reporting on marketing activities, managing budgets, and making strategic purchasing decisions. Value for money and return on investment are key considerations to all my promotional spend.

In the past 5 years I have personally organised and managed exhibition stands at 25 conference events. I have managed remote organisation for sales team members to ‘drop in and sell’ in addition to personally executing and speaking at events. I budget and purchase sponsorship packages, brief stakeholders, organise shell schemes and hire items, purchase merch, print collateral, send pre-event prospect comms, set up exhibition spaces, create and run event lead generation activities, create social media content, send post-event comms, wrap-up, evaluate and create a report. For self-hosted events both virtual and in-person, I plan, book venues, design and send invitations, manage registrations, send pre-event comms, setup and execute the event, send post-event comms, wrap-up, evaluate and create a report.

I am highly effective as an individual and can amplify my efforts working with other stakeholders or with a team behind me. I am able to map, analyse, and focus on parts of the buying process my employers need the most help with. My skillset and employment experiences allow me to perform a number of sales and marketing services to a high degree of competency and quality. Including:

• Market research
• Strategy
• Campaign planning
• Asset creation
• Activation/execution
• Managing leads
• Developing opportunities
• Closing sales
• and even after-sales account management and customer success initiatives.

I have advanced knowledge and skill in a wide variety of technology tools to deliver on marketing and sales tasks, and I am experienced at leveraging marketing technology including HubSpot automation for sales and marketing teams, and AI.